An arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept: "we put together a mood board with key images and words that best convey the essence of the brand"
A collage of images, visuals and other objects, created for the purposes of design or branding by creating unified styles or themes.
(also known as "Sense" Boards to communicate essence-of-brand)
Color palette of greens and gray and browns are used here to indicate an ORGANIC theme. Various textures show space is friendly, warm and hospitable - not sterile. Green swatch in middle with rounded letters of white type also impress visitor with the openness and accessibility of the environment.
BRANDING PROJECT NO 3
Food is the star. Gorgeous PHOTOGRAPHY is primary tool to communicate the brand.
BRANDING PROJECT NO 4
Spring Green with Faded Blues and Turquoise bring to mind VINTAGE or friendly community with lots of small-town good will. The Black and White secondary color palette reflect rustic feel and re-purposed antiques. Pops of yellow provide sunny glow to the atmosphere. Green used for icons of a cup of coffee paired with a crossed fork and knife signal to the customer what's on the menu. Lastly the logo type harkens back to a old-fashioned experience of Americana or country.
BRANDING PROJECT NO 5
The GREEN MONSTERA DELICIOSA leaf is extremely trendy and can be used as a decorative element as well as introducing real plants to the space. The green leaves can be paired with cactus - any size and shape which accomplish the same effect. Both bring a light airyness to the cafe. Lots of white or pale (pastel) backgrounds work quite well in space to effectively complement the green palette of greens. Knolling of items is a clever way to show the organizing or 'lining up" of elements which is very attractive and a stylish way to top off this GREEN MONSTERA look-and-feel.
